Boston Fashion Week Truck Shows
Published: Wednesday, October 17, 2012
Updated: Wednesday, October 17, 2012 23:10
September 27th marked the beginning events of Boston Fashion week.
Among the many amazing events was a retail fashion truck show. Four trucks came out to debut their collection to the Boston Public.
The trucks, with their doors wide open for potential customers, were parked alongside each other in City Hall Plaza. The first was owned by Emily Benson who opened her business in June of 2010 and has been successful ever since. When walking into the truck you will see the walls filled with women’s blouses and accessories, and even changing rooms towards the back of the vehicle.
Women’s blouses and accessories hung from the walls and the changing rooms towards the back of the vehicle. What an unbelievable site to see that a small truck had transformed into someone’s personal boutique.
“My idea is to bring my products to the consumer. I feel women over shop. This is the new idea of shipping.” Emily said while helping a customer ring up her purchase.
Emily’s line is targeted towards women between the ages of 25-45. She moves all over Boston and does an open market every weekend.
Customers can also host truck shows of their own by requesting a personal visit at Fashion Truck
The next stop was at a collection of clothes more for the boho chic. This line, called ARTichoke was duped “Artichoke on Wheels” for Boston Fashion Week.
Owned by two sisters, Kate and Lizzy Escher, ARTichoke's clothes are all personally handmade by the sisters in Cape Code.
“It’s all artwork on apparel. We have everything for everyone. Our Nana rocks our shirts and she’s 92! That says something.” The sisters said when asked what their clothing is about.
ARTichoke T-shirts feature the works of independent artists and they promote the benefit of community gardening with their sales.
Kate and Lizzy donate 10% of all profits to the American Community Gardening Association.
This was the first time Kate and Lizzy had ever traveled in a truck to sell their clothes.
“It’s like a dream come true. We put a lot of hours into this. We’ve been working on it since May". With decent prices, a closet full or ARTichoke can't be beat.
It was easy to spot the third truck with its pink exterior and vintage chic interior. It’s as if you stepped into a time machine. Lola’s Urban Vintage clothing line is a mix vintage, new, and handmade clothing that is just the kind of style that is starting to emerge again. It’s owned by Nicoletta Lyons who turned her fantasy into a reality.
Nicoletta had owned a store three years ago, but wanted a big change and decided on the truck only two months ago. “My main inspiration is vintage, urban street. What’s in this truck is what I wear”.
Nicoletta’s line targets every age of women, but it’s older women who come back wanting more considering this is the style they grew up with. “I want people to be funky. I want a whole new experience. A good vibe.” She said.
The last truck was more for men, with a unique name: BRKFST CLB. It is an acronym for “Bring Resources and Knowledge for Solutions Today” and is a personal development company for urban youth. Created by Tay Mullah, he wanted to bring out the creativity of the younger demographic to let them shine using their talents.
Teenagers design the T-shirts, and whatever is sold is theirs and they get the profit from it. Tay Mullah’s company has been active since June and doesn’t look like it’s stopping any time soon.
“We’d like to go as many places as possible”. He said.
This clothing is a good mix of street and classy for young men who love to dress to impress.