Suffolk’s New Branding Receives Mixed Reviews

Suffolk University has changed their brand -- this includes a new school logo encompassing a shield and flame.

The shield symbolizes academic strength. The flame, reflective of the school seal, “symbolizes upward movement, energy, and the light that knowledge provides,” according to an e-mail from the Suffolk University president.

This new logo is aimed to unify Suffolk’s story, but some students are not as optimistic.

“[The logo] is simply a marketing ploy”, said Colin Loiselle, Class of 2016 SGA Senator, “[but it] gives the university a new look.”

Other students have disagreed.

Jake Houle, Sophmore, likes the fact that the new logo makes Suffolk school more universal, by taking the flame from the torch in the seal. However, he did not see the redesign as a problem, and can even think of other aspects for that the school to change.

Senior Luke Tenguay, an Interior Design major, said that from an art perspective, he enjoys the new logo. Yet, he seemed very indifferent about it.

Suffolk has also begun using new language as a way of communication, and plans to launch a new website in the coming months, according to the most recent e-mail from the president.

Although they had not heard about the other branding changes, most notably the new website, Houle and Tenguay agreed that this switch will be very cool and fun.